Rating: Not rated
Tags: Lang:en
Publisher: Random House Publishing Group
Published: February 27, 2012
Added: September 5, 2019
Modified: September 7, 2019
Summary
Sigit Purwadi's
Library - A young woman walks into a
laboratory. Over the past two years, she has transformed almost
every aspect of her life. She has quit smoking, run a marathon,
and been promoted at work. The patterns inside her brain,
neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people
making their beds. They are desperately trying to figure out
how to sell a new product called Febreze, on track to be one of
the biggest flops in company history. Suddenly, one of them
detects a nearly imperceptible pattern--and with a slight shift
in advertising, Febreze goes on to earn a billion dollars a
year.
An untested CEO takes over one of the largest companies
in America. His first order of business is attacking a single
pattern among his employees--how they approach worker
safety--and soon the firm, Alcoa, becomes the top performer in
the Dow Jones.
What do all these people have in common? They achieved
success by focusing on the...